Selecting the correct paper may be one of the most important items in creating a brochure that your potential customers will want to pick up. Too light and the brochure will droop or fall over and the front of your brochure will not be visible. Too heavy and you will have too few brochures available along with increasing the cost of printing. One of the best papers to use for brochure printing is 80# Gloss Cover which will mic out to about 7pt thickness. If you decide on a matte finish it will be slightly thicker than gloss.
A strong, simple headline is essential. Your sales message needs to appear in the top 2-3" of the front panel. The headline should be repeated on the back panel in the event the brochure gets reversed in the rack. Be sure to include the days/hours of operation, a simple map with written directions, and a telephone number, toll-free if possible. Try to include a call to action (special offer/discount). If using photographs, make sure they are current, licensed, clear and appealing.
Discuss the size of your brochure with your designer, distributor and printer. Vertical layout is essential. Information containing the State/City, subject and pertinent information, should be displayed boldly within the upper 2 or 3 inches of the brochure for "in-rack" visibility. Brochures should be folded 4" x 9" for proper rack display. Paper: Compare the costs and availability of the paper you presently use to that of a suitable substitute. However, be sure to specify "vertical grain" and we recommend not less than 80lb coated stock for a three-fold, "four color" brochure. For "Rack Cards" we recommend a minimum paper weight of 10 point card stock.
Your quantity needed will vary based on your selected level of service and the popularity of your brochure. Please see the table below for minimum suggested quantities. If you will need 50,000 or more brochures per year, it would be to your advantage to seek prices from "web-fed" printers. When estimating your quantity needed for printing, remember to include other bulk uses such as welcome centers and travel shows.
|Minimum Estimated Quantities|
|Level A||Level B||Level C||Level D||Level E|
Good photography is key to the success of any brochure. Try to provide your designer or printer with the best quality images at your disposal. Photos in your final brochure will only be as good as the originals provided. Always be sure to secure the necessary usage rights to any image - the photographer may still hold the copyright. The best results are achieved through digital photography of high resolution. Contact your printer in advance for detailed instructions on submitting digital files.